The hardest part of putting together a retail-oriented direct mail program is designing a mailer that will get your customer's attention. You can say what your offer is, but if it's not visually appealing your message will probably seem dull. Retail Edge (6604 West Saginaw, Lansing, MI 48917, Phone 800-777-2445) has come up with an excellent solution -- a selection of beautiful full-color postcards that grab your attention and make the prospect want to turn the card over to read your special message.
The covers I'm looking at are pictures of a red gift box partially opened, a Sale-a-bration sign, a poinsettia (for Christmas, I suppose), autumn leaves, moonlight madness, and a couple of others. Retail Edge will print your message on the back of these postcards, all for less than a quarter each ... much less in quantities over 1600. Considering what it would cost to write, design and print your own mailer, this is a fantastic bargain. Call them for a free sample package.