Hook Up With a Nonprofit
To Get Lots of
Low-Cost Publicity

Find a worthwhile organization that's having an event and needs to print announcements, flyers and brochures. Offer to contribute the printing in exchange for placing your name at the bottom of each sheet. Cost to you is about 2 per exposure (assuming a 1-color printing job). Every time the organization hands out their flyers, they're also passing out your name. And you'll be able to mention that you're a sponsor in your own sales literature (you'll have to decide whether mentioning this is to your benefit or may detract from your own literature). More importantly, you'll gain exposure and positive public relations.


I'd like to hear your comments on this article. Send me an e-mail at Wstoler@aol.com. Or if you're interested in renting mailing lists, call Wayne Stoler directly at 800/397-8973 (USA only).