I am a firm believer that the best giveaway you can offer to your prospects is a fact-filled report about your special line of work. Your prospects can request your reports and you'll become known as an "expert" in your field. But not everyone enjoys writing. And many experts -- who are truly fountains of knowledge in their fields -- couldn't string a dozen words together into a grammatically correct sentence if their lives depended on it. And even more people simply can't or prefer not to find the time to organize their thoughts into a five- or ten-page report.
Fortunately there's a solution, and a relatively inexpensive one at that -- FREELANCE WRITERS. For about $100 to $200 you can hire a ghostwriter to take your ideas and turn them into a readable -- even an enjoyable -- report. More importantly, your report will be written (with little effort or time on your part) so you can start sending it out to your prospects.
You can locate freelance writers in the Yellow Pages under "Writers", or by calling any local newspaper and contracting with a reporter trying to make some money on the side (they're all trying to make freelance writing money), or by contacting a college English department and hiring one of the professors to pen your report.
NOTE: The writer does not have to be an expert in your field; you can always edit the report to correct inaccuracies and make the words sound more to your liking. More important, your expert report will be ready to mail to your best prospects. If you make one more sale because of the report, you'll more than pay for the freelancer's fee.